How a Logo Design Change Made Star Wars Fans Freak Out

There’s a disturbance in the force. A teaser image was released for the new Star Wars film “The Last Jedi,” and fans were quick to notice the color of that famous font went from the classic yellow to red. And that’s a big deal. In Star Wars mythology, red has historically meant bad news for the good guys. Luckily, for the “The Force Awakens” the logo has changed back to that good ol’ yellow. Find out why, and see how significant an impact logo design can have on a brand and its fans.