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KEYLAY Design Shows Love to Atlanta
Oct 18, 2017
With the barrage of daily political and social commentary hitting us from all angles, it’s important to remember that there is still positivity in the world. For the past 6 months, KEYLAY Design has worked with the non-profit group, Rainbros, to show the city of Atlanta as a beacon of hope and love. What began as a request to help contribute a mural design for a building, grew into something greater than any one person or business.
Known as “The City too Busy to Hate” back in the 60’s, we wanted to visually include a 2017 version of this message into the mural. The solution was to include voices from members of the community in the form of positive messages within the ultimate symbol of love–the heart. Many will notice that the word “Hate” is composed of nothing but words of pure love. This is to counter the intolerance and negativity surrounding the word “Hate”. The purpose of this wall is not to divide, but to protect. To celebrate the diversity, tolerance, and inclusiveness of this great city.
Ultimately, this 6-month process included several rounds of designs, revisions, and tweaks. KEYLAY’s graphic design team took on the challenges of large-format printing to create an amazing result. We created multiple comp images of how the final design would look on 10th and Piedmont. During the review process, we considered feedback from the owner of 10th and Piedmont, the Rainbros, and others who wanted to ensure that this design represented the best of Atlanta. KEYLAY also worked closely with Prima Printing Atlanta to ensure that the design would print properly and fit the specifications of the building. In addition, many design considerations were made for how the design would wrap against the street-facing window, which also opens into the restaurant.
We’re proud of how the community came together to show that in the darkness, there is always a brilliant light in the distance. KEYLAY is happy to have contributed our time and graphic design skills to help a city we love so much. In addition to the design installation at 10th and Piedmont, the donations given to this project will also aid the following local charities:
Georgia Latino Alliance for Human Rights
The Atlanta Women’s Foundation
As Pride Week comes to a close, we at KEYLAY want to reiterate that we celebrate and rejoice in the differences in others. Our wish is that this mural will be a source of joy, hope, and optimism for years to come. If you would like to find out how you can contribute click here.
Photo credit: Georgia Voice