DESIGN CHATTER
Cheetos’ New Campaign Leans In To A Big Downside Of Eating Their Snack
Apr 24, 2024
Cheetos’s latest campaign shows that even the most ambitious go-getters find themselves in a messy, cheesy situation. Created by advertising gurus Goodby Silverstein & Partners, this funny nod to snacking habits celebrates the universal fact that 99% of us prioritize using our pristine hand for interacting with the world — no matter which hand that is — while leaving the other to its cheesy fate. With ambidextrous NBA star Jamal Murray showcasing the struggle of daily tasks with your nondominant hand,
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Guess the RGB
Apr 19, 2024
Think you’re the ultimate digital designer? Do you have 100% color acuity? Prove it! Guess My RGB is a very simple concept: there are 3 sliders for, yep, the red, green, and blue values, and you slide them to match what you think the RGB value of the background color of the screen is. The results, luckily, are scored on a percentage match for how close you got, and it’s tougher than it seems!
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Kingdom Gold: Sherwin Williams’ Loneliest Color
Apr 17, 2024
We’ve posted a lot about popular colors here, whether the Pantone Colors of the Year, or general colors trends coming in style, but Sherwin Williams is here with a twist on that: their Loneliest Color, Kingdom Gold, made up of their least-chosen and used color out of their whole library. In an effort to get eyes on this poor, overlooked color, they’ve enlisted a stylist to air the color with others that bring out its best features and complement it,
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LEGO Refreshes Its Brand
Apr 12, 2024
LEGO (formally known as The LEGO Group, you learn something new every day) has refreshed its brand identity, drawing inspiration from both its own history and comic books. Collaborating with the agency Interbrand, they created a dynamic design system that spans both the physical products they’re best known for, and their digital platforms, and aims to engage kids while also staying true to the company’s mission of learning through play. Led by a partnership between LEGO’s in-house agency OLA and Interbrand,
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Logo Inspiration At Your Fingertips
Apr 10, 2024
We’re back with another site that’s chock-full of nothing but inspiration! Logo Fav is a site that’s filled with nothing but logos: real logos from real companies, and you can sort them by letter, style, color, company type, and more. They even show you similar marks to ones that catch your eye. Designing logos can be really tricky, you’re trying to sum up a company’s entire ethos, brand, offering, and value system into one little symbolic representation.
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Designing Your Brand Together: How the Review and Feedback Process Works
Apr 08, 2024
At every stage of the design process, we prioritize your feedback. This meticulous review process serves as a cornerstone of our workflow, ensuring the final product not only meets but exceeds your expectations.
It helps catch distracting mistakes and spot issues that take away from the brand.
The review process is also vital in building the relationship between you and our creative team. Effective communication between creatives and clients is an absolute must for reviewing designs and giving constructive feedback that leads to a project’s success.
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